Home TRENDING Manchester United have agreed a sponsorship deal worth over £20m-a-year for blockchain...

Manchester United have agreed a sponsorship deal worth over £20m-a-year for blockchain platform Tezos to become the club’s new training kit sponsor.

MANCHESTER UNITED is expected to announce a new £20 million a year training equipment sponsorship contract, according to reports. According to The Athletic, United’s training gear will be adorned with Tezos after their previous contract with Aon expired last season, leaving their uniform blank so far this season. All of the advertising material is said to have been shot. United will soon unveil a multi-year relationship with the New York-based cryptocurrency business.

Tezos promotes itself on its website as “an open-source platform backed by a worldwide community of validators, academics, and builders that addresses significant barriers to blockchain adoption for assets and applications.”It adds: “By design, Tezos embraces long-term upgradability, open participation, collaboration, and smart contract safety.”

United’s agreement with Tezos comes after a £200m deal with The Hut Group collapsed last year.Pressure from protestors against all the club’s commercial partners forced the Manchester-based company to withdraw from an agreement.The deal is likely the largest of its kind, considering the company involved, Tezos, will have no naming rights for the club’s Carrington training ground, as was the same with AON’s sponsorship for the last eight years.
United fans will no doubt be hoping this investment leads to further changes on the pitch, following a revamp behind-the-scenes at the club which has seen John Murtough and Darren Fletcher heading up the football side of operations. The club’s last piece of silverware came five years ago under Jose Mourinho, who lifted the League Cup, Europa League and Community Shield.

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